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1 campagne
campagne [kɑ̃paɲ]feminine nouna. ( = habitat) country ; ( = paysage) countrysideb. ( = action) campaign► campagne publicitaire or de publicité publicity campaign* * *kɑ̃paɲ1) ( régions rurales) country; ( paysage) (open) countryside2) ( opération) campaigncampagne électorale/publicitaire — election/advertising campaign
3) ( période d'activité) year4) Armée campaignse mettre en campagne pour trouver quelque chose — fig to set about finding something
••battre la campagne — (colloq) to be off one's rocker (colloq)
* * *kɑ̃paɲ nf1) (par opposition à la ville) country, countrysideNous passons nos vacances à la campagne. — We spend our holidays in the country., We spend our holidays in the countryside.
à la campagne [être, vivre] — in the country, [aller] to the country
de campagne (chemin, médecin, saucisson) — country modif
2) MILITAIRE, POLITIQUE, COMMERCE campaignen campagne MILITAIRE — in the field
* * *campagne nf1 ( régions rurales) country; ( paysage) (open) countryside; la campagne toscane the Tuscan countryside; habiter (à) la campagne to live in the country; en pleine campagne in the countryside; en rase campagne in the open countryside; route/médecin de campagne country road/doctor; les gens/les habitudes de la campagne country people/habits; les travaux de la campagne farm work, agricultural labourGB;2 ( opération) campaign; campagne électorale/publicitaire election/advertising campaign; campagne de presse/propagande press/propaganda campaign; campagne commerciale sales campaign ou drive; campagne de recrutement/vaccination recruitment ou recruiting/vaccination drive; entrer en campagne [homme politique] to start one's campaign; son entrée en campagne the start of his/her campaign; mener or faire campagne pour/contre to campaign for/against; campagne de saturation Pub media saturation campaign;3 ( période d'activité) year; campagne viticole/de pêche winegrowing/fishing year; campagne de commercialisation 1991-92 1991/92 marketing year;4 Mil campaign; la campagne d'Égypte/de Russie the Egyptian/Russian campaign; armée en campagne army on campaign ou in the field; faire campagne to fight (a campaign); se mettre en campagne Mil to put oneself on a war footing; se mettre en campagne pour trouver qch fig to set about finding sth; artillerie/tenue de campagne field artillery/dress.Campagne romaine Campagna.battre la campagne○ to be off one's rocker○.[kɑ̃paɲ] nom féminin1. GÉOGRAPHIE [habitat] country[paysage] countrysideune campagne plate flat ou open countryà la campagne in the country ou countryside2. [activité] campaignfaire campagne pour/contre to campaign for/againstfaire campagne to campaign, to fight4. ARCHÉOLOGIE————————de campagne locution adjectivale1. [rural - chemin, médecin, curé] country (modificateur)————————en campagne locution adverbiale -
2 campagne publicitaire
advertising campaign, publicity campaignGlossaire des termes pour l'organisation d'événements > campagne publicitaire
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3 fée
n. f.1. La fée électricité (joc.): 'Juice', electricity. (This expression became popular between the wars as the result of a publicity campaign. Today it merely retains humorous connotations.)2. La fée blanche: 'Snow', cocaine. -
4 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
5 renfort
renfort [ʀɑ̃fɔʀ]masculine noun• les 500 soldats appelés en renfort the 500 soldiers called in as reinforcements► à grand renfort de• à grand renfort de gestes/d'explications with a great many gestures/explanations• à grand renfort de citations/d'arguments with the help of a great many quotations/arguments* * *ʀɑ̃fɔʀnom masculin1) Armée reinforcement2) gén support [U]4) Technologie support* * *ʀɑ̃fɔʀ1. nm1) MILITAIRE reinforcements plUn renfort de 500 hommes est arrivé. — Reinforcements of 500 men arrived.
2) fig (= contribution, soutien) backingIl ne pourra pas être élu sans le renfort de ses alliés. — He can't be elected without the backing of his allies.
2. renforts nmpl* * *renfort nm1 Mil reinforcement; envoyer/attendre des renforts to send/wait for reinforcements; en renfort as reinforcements;2 gén support ¢; avoir besoin de renfort to need support; aller chercher/attendre des renforts to go and get/to wait for support; en renfort in support; à grand renfort de qch with a lot of sth; la campagne a débuté à grand renfort de publicité the campaign started with a lot of publicity; annoncé à grand renfort de publicité much heralded;3 Sport substitute;4 Tech support; une pièce de renfort a support piece;5 Cout ( de coude) elbow patch; ( de genou) knee patch; ( d'ourlet) hemming tape; ( de poche) reinforcement.[rɑ̃fɔr] nom masculin1. [aide] reinforcement2. [pièce de tissu] liningcollant avec renforts aux talons/à l'entrejambe tights with reinforced heels/gusset————————renforts nom masculin plurielMILITAIRE [soldats] reinforcements[matériel] (fresh) suppliesà grand renfort de locution prépositionnelleil s'expliquait à grand renfort de gestes he expressed himself with the help of a great many gestures————————de renfort locution adjectivalereinforcement (modificateur) -
6 propagande
propagande [pʀɔpagɑ̃d]feminine noun* * *pʀɔpagɑ̃dnom féminin propagandafaire de la propagande pour — to campaign for [cause]; to plug, to push [produit]
* * *pʀɔpaɡɑ̃d nffaire de la propagande pour qch — to put out propaganda for sth, to propagandize for sth
* * *propagande nf propaganda; propagande électorale election propaganda; film/affiche de propagande propaganda film/poster; faire de la propagande pour to campaign for [cause]; to plug, to push [produit][prɔpagɑ̃d] nom féminin1. [politique] propagandafaire de la propagande pour quelqu'un/quelque chose to advertise somebody/something————————de propagande locution adjectivale[film, journal] propaganda (modificateur)
См. также в других словарях:
publicity campaign — appeal to gain the approval and support of the public … English contemporary dictionary
publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
publicity*/ — [pʌbˈlɪsəti] noun [U] attention in newspapers and on television a publicity campaign (= an attempt to get publicity)[/ex] Her behaviour during the filming attracted a lot of publicity.[/ex] • Words often used with publicity Adjectives often used… … Dictionary for writing and speaking English
publicity — pub|lic|i|ty W3S2 [pʌˈblısıti] n [U] 1.) the attention that someone or something gets from newspapers, television etc ▪ Standards in education have received much publicity over the last few years. bad/good/unwelcome etc publicity ▪ It s important … Dictionary of contemporary English
publicity — /pV blIsifiti/ noun (U) 1 the attention that someone or something gets from newspapers, television etc: The case has received massive publicity. | bad/adverse publicity (=publicity that makes you look bad) | publicity stunt (=something that is… … Longman dictionary of contemporary English
publicity */*/ — UK [pʌbˈlɪsətɪ] / US noun [uncountable] 1) attention in magazines, newspapers, or television Her behaviour during the filming attracted a lot of free publicity. a publicity campaign (= an attempt to get publicity) • Collocations: Adjectives… … English dictionary
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publicity — noun 1 media attention ADJECTIVE ▪ considerable, enormous, extensive, greater, wide, widespread ▪ The papers have begun to give greater publicity to the campaign against GM food. ▪ … Collocations dictionary